For most addicts, an addiction is addiction and food is no different. They complete substance abuse treatment and then begin abusing food and foodstuffs. They may over eat, binge eat, indulge in sugar and caffeine and gain weight. We teach you how to handle the food addiction side when the monster of drugs and alcohol is tamed. If you need help dealing with an addiction, The Addictions Coach can help! We also teach those who want to help others with food addiction! Visit us at www.theaddictionsacademy.com
Excerpt from Off the Drugs, onto the Cupcakes
“Once off the drugs, the brain craves the uber rewards of the hyperpalatables — Mint Milanos, Oreos, any sugar. An apple’s reward doesn’t cut it,” said Dr. Pamela Peeke, an assistant professor of medicine at the University of Maryland and author of “The Hunger Fix.”
“So you end up with the transfer addiction,” she added. “Off the cocaine, onto the cupcakes.”
Research has found that food and drugs have similar influence on the brain’s reward center. A 2013 study published in The American Journal of Clinical Nutrition reported that sugar, not fat, stimulates cravings.
And a widely cited study from that year found that Oreo cookies activated the nucleus accumbens, the brain’s pleasure or reward center, as much as cocaine and morphine, at least in laboratory rats.
This has an effect not only on the addict’s neural pathways, but also on the addict’s psyche and self-esteem.
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