The Addictions Academy: 7 Ways Sugar is as Addictive as Drugs like Cocaine and Heroin.

Addictions can come in many forms! If you are passionate about helping others overcome their addictions, realizing that an addiction to food can be just as serious as dealing with an addiction to hardcore drugs like cocaine and heroin is crucial.

Read on for 7 ways SUGAR is as addictive as drugs like COCAINE and HEROIN.  Then visit or call 1.800.706.0318 to learn more about becoming a Nationally Certified Food Addictions Coach, and register for our next upcoming class MARCH 24th and 25th!


7 Ways Sugar is as addictive as Drugs like Cocaine and Heroin.

By Cali Estes, The Addictions Coach

Sitting in the car with a box of doughnuts in hand, fresh from the bakery drive-thru can be one of the most rewarding and exhilarating feelings in the world. They smell so good, and taste even better. But eating just one isn’t enough. You have 2 and maybe 3. Then you set them down and come back a few hours later because they are in the house. You finish the box. You feel sick, unhappy, depressed even. Now you are craving more sugar products. What happened? Here are 7 ways that sugar is as addictive as hardcore drugs like heroin and cocaine. 

1.       Chemically, sugar pings the brain just like cocaine. That means it affects your reward and pleasure systems just like an addictive hardcore drug. Your brain literally doesn’t know the difference. It just knows it likes it and wants more and more and more. So you think about it, obsess over it. You crave it, just like drugs. AND you are not happy until you have it. Then you feel guilty, remorseful, sad, angry, upset, just like drugs. The cycle – the vicious cycle – has begun.

2.       When you do not have sugar you feel sick. You get a headache, you feel tired, lethargic, depressed.  You don’t want to work out, go out, or do much. Your head pounds. You are detoxing, just like heroin. Sure you may not be vomiting and have the sweats and the chills but you are definitely coming off of the drug, sugar. Your body craves it, wants it. You think, just a little and I will feel better, just to rid myself of this headache. Then a little becomes a lot. Just like drugs. 

3.       You obsess when you do not have sugar. You think about candy, cake, cookies, ice cream. Your thoughts during the day revolve around when you can go to the vending machine for the snickers bar, the can of soda or the handful of chocolate you have on your desk.  You want it and you want it often. Denying yourself of it only makes the obsessive and racing thoughts get louder, just like cocaine.

4.       You plan your entire day around when you can have it. You might drive home from work the long way just to go through the drive thru and get an ice cream or a latte. You plan events that involve dessert or gatherings where sugar is present. You may offer to bring the cake to the party, so you can be sure there is dessert available. This is similar to the way a drug addict plans their route to go by the dealers house and ‘just happen to be in the neighborhood’ when they want to buy heroin or cocaine. 

5.       You swear you are going to ‘go off sugar’ and you are not going to touch it again. Just like getting a white chip, it sounds good now, after you’ve had 6 doughnuts and feel sick. But once you are not full and sick of the sweets you rethink that decision and say ‘just one more cookie, one more candy, one more lollipop then I swear I won’t touch it’. The same thing happens when we decide to get sober, we make a pact, we set forth the rules and then, inevitably we relapse and start all over. Sugar is no different. We crave it, we want it. Sugar is both chemically and emotionally just as addictive as drugs. AND it is in everything.

6.       You try everything, you drink tea, chew on a straw, buy a lotto ticket, smoke a cigarette, anything to get your mind off sugar. But it creeps in, just like drugs, you are emotionally and now physically addicted. You can’t stop the inner chatter or the physical detox. It is annoying, it is painful and it can be stopped with just one candy bar. You rationalize. “It is legal, it is not that bad, you can’t make me quit this too, everyone has sugar, I am not that fat so what is the issue?” and on and on and on. You talk yourself right into the sugar snack. Game on, the cycle continues.

7.       You tie your emotions to the eating process. You may trade drugs for sugar or be a true food addict where you feel guilty while binging on the snacks. You eat over the sink, you hide snacks in your desk, purse, car, even pockets. You don’t want others to know your ‘dirty little secret’. At meals you eat small portions in front of others but as soon as you leave you stop and buy ice cream to take home and eat.  Just like a drug addict, you won’t want anyone to know. You are embarrassed.  

Unlike drugs that you do not need to survive, you do need to eat and sugar seems to be in everything! Going to the grocery store, restaurant or even snack bar is a problem.   We all know that there is sugar in cake, cookies, candy and ice cream but how about pasta sauce? Or yogurt? Tons of sugar!  Sugar is beyond just as addictive as drugs and as a nation we are creating a whole new breed of addict with a legal substance.

So what can you do? All hope is not lost. Start with a realistic version of what you want to accomplish. Do you want to cut back on your sugar consumption or quit altogether? Start a food journal and track your moods and foods, notice when you crave the sweets. Stay full, use nuts, berries, bananas and other fruits to curb the sweet tooth. If you are full and had a sweet piece of fruit, you are less like to reach for cake, candy, cookies and more. The less sugar you eat the better you will feel and as you begin to detox from the sugar if you go back it you will notice it is sweeter and less palatable.

If you need a food addiction coach for added accountability and to hold your hand the through the process we are here! The first two weeks are uncomfortable just like a drug detox, but after that it becomes easier.

Cali Estes, PHD, CAP, ICADC, CEO of The Addictions Coach has been working with food addiction and drug and alcohol addiction for over 20 years. She resides in Miami but travels to LA and NYC to visit with her clients. She also offers a mobile rehab and sober companion and sober coach service. You can reach her or at 1.800.706.0318


Dr. Cali Estes: 5 Deadly Mistakes You Make When a Loved One Has an Addiction



Dr. Cali Estes: 5 Deadly Mistakes You Make When a Loved One Has an Addiction

1. Sending money and expecting them to pay the rent, electric, food or other bills with the money. An addict in active use will use the cash for drugs or gambling and then call for more money when the eviction notice is slapped on the door. Parents and loved ones panic and try to fix the problem the addict has which results in more money being sent. If you are paying for something, pay it directly. Send a check to the landlord or pay the electric bill directly.  Do not send the addict in active use cash. Send a food card if necessary or take them to the grocery store and buy the food with them.

2. Rescue the Active Addict. The Addict in active use will always be in a state of chaos and call frantic, needing to have an issue handled. Resist the urge to jump in and fix the problem for them. Let them attempt to figure out the issue on their own and struggle.

3. Lack of Self Care.  With focusing on the addict in active addiction, you lose what you need to take care of. Doctors appointments get missed, dinner is not prepared, you find that you are not eating well and sitting up worrying about your loved one. It is imperative that you take care of yourself during this time period. Go to the gym, yoga, for a walk, etc.

4. Allowing your anger to consume you and accusing the addict of ruining your life. They have a ton of shame and guilt around what they are doing and how it is affecting you. They know what is going on. Yelling and screaming and calling them a ‘junkie’ does not help, it magnifies the guilt and causes them to continue to use.

5. Setting consequences and then not following through with them. If you threaten divorce or to throw them out and never do, they have learned to manipulate you and will continue to do so. Whatever you say you will do, make sure you follow through with it.

At The Addictions Coach, we can help you with our family coaching program. Call us at 1.800.706.0318 or click on and reach us today. We have individual and supportive group sessions.

Dr. Cali Estes: Nine Ways To Market Yourself as a Professional Coach

professional coach
Nine Ways To Market Yourself as a Professional Coach
Written by Dr. Cali Estes.  As published on Addicted Minds

If you want to be successful as a Professional Coach, you must also become a successful marketer of Professional Coaching; unless you are willing to shell out big dollars to hire one. We will share with you the nine keys to becoming successful in marketing yourself as a Professional Coach, if you can master these principles, you will succeed.

Social Media Ads:
Every day your name or the name of your coaching business, your logo, and what you offer needs to be in front of social media such as LinkedIn, Facebook, Twitter, Google+, Instagram. Pinterest, etc. You should also establish coaching groups within the appropriate sites that you can do so on. You can use a site such as Hootsuite to manage the scheduling of all of your ads and social media sites. You can also make professional video ads on sites such as to publish where ever you like. Use video, it’d hot right now!

Your Own Exciting, Informational, and Relevant Website:

Websites are crucial to your success in the Professional Coaching business. Unless you are a computer whiz, use a professional to build your website for you. Look at other Professional Coach’s websites to get an idea what your competition has, so that you know what the standard is that your webmaster needs to outshine. Your website needs to be fresh, exciting, and informative. You will need to be able to update your site on a regular basis. Your introduction must be eye-catching to the viewer or they will move on. Your site must stand out from all of the others and establish you as the best of the best! Use video!

Writing Articles and Content on Professional Coaching:
To market yourself or your company successfully you must establish yourself as an expert in the industry of Professional Coaching, one of the best ways is through writing articles and content on Professional Coaching. “Show your knowledge” as a real pro! Write your own content, hire ghost writers, and curate content from companies such as “Scoop-It.” Ghost writers will write articles for you and you can sign your name as the author, this is a great service for those who are too busy to write articles on a regular basis. You should write some articles yourself, just to keep yourself honest! Curation is where you re-publish an article that has already been published from a curation company like “Scoop-It.” It doesn’t matter where you post and publish as long as you do, places with larger audiences are best. Some companies will pay you to write articles and content usually about five cents per word.

Creating a Blog, and Blogging:
Creating your own blog and writing for other companies on their blogs is a wonderful way to continue to establish your professionalism, knowledge, and expertise in the coaching industry. Many companies are looking for experts to write on their blogs and some will even pay you to do so. Make sure to write on your blog on a regular basis, keep it fresh and interesting Invite guest bloggers that are big names in the industry to show how well connected you are with other experts. They would not blog for you if you were not an expert also! You can even have more than one blog and a blog can go right on your website. Use quotes, the latest news, anything exciting and eye-catching. Videos are Hot, Hot, and Hot; use them!

Writing a Book:
Anyone who publishes a book increases their credibility. If you happen to get on the bestsellers list, that is a major feather in your “Expert Cap.” Your book doesn’t have to be a novel, it can be a short how-to book, or anything interesting, that people will buy and read. If your book is on Professional Coaching, that is best.

Establishing Yourself as an Expert in the Professional Coaching Industry:
The goal in everything that you do is to establish yourself as the go-to expert in the Professional Coaching industry. You need to be professional, ethical, and on top of your game at all times. People are watching every move you make in public and private life, always be professional. People are watching especially on social media such as Facebook. Be the expert that you are!

Build a Data Base of Emails of Interested Clients:
Your webmaster can build your website so that it’s automated to give away something to potential clients in exchange for their email information. The site will automatically build a database from the name and email of potential clients who show interest in your free giveaway items. You can offer free e-books, white sheets, pens, stress-balls, anything.

Plan and host a Free Webinar:
Once you have enough names and email addresses in your database, you can plan to do a free webinar for potential clients. Please note, don’t give away too much for free! Tell the potential clients a little bit about Professional coaching, maybe invite a former client who is willing to share for a few minutes on the webinar. Maybe do a Q and A with potential clients and yourself. Sell the potential clients on a planned live event, or a DVD, book, etc. while you have a captive audience at the webinar.

Host a Live Event:
Once you have sold enough seats to have a live event, then you are well on your way to being a successful Professional Coach! All you will need to do now is sell the clients on the next webinar, live event, DVD series, book, etc. at the live event, and count the cash! If you can sell out a live event, you have made it! Remember, you never leave money on the table, one event leads to the next. Get referrals, names and emails, addresses from the people at webinars and live events of friends and family who would benefit from your expert Professional Coaching services.

If you can master these nine Professional Coaching marketing techniques, there is no doubt that you will be well on your way to filling events and making the kind of income that others only dream of. Potential without action gets nowhere! Successful Professional Coaches always follow a business plan that sets them up for success. This is one of those plans! Let’s go coach, your clients are waiting!
© 2015
Dr. Cali Estes PhD.

The Addictions Academy: Student Success – Vance Johnson, Former Broncos Player

 The Addictions Academy: Student Success – Vance Johnson, Former Broncos Player
Our students share their experiences taking classes at the academy.

A golden key that leads to success. 3D rendering with raytraced textures and HDRI lighting.

Learn more about The Addictions Academy or Register for a class at or call 1.800.706.0318
I, along with several former pro football players you’ve seen on the weekly huddle, have recently been in training to become a certified Recovery Coach. You have… therapist to talk to about your past, underlining issues and access mental health. Detox to stabilize you, Rehab to get you emotionally, physically and tools for a sober walk. I have for the last 2 years exposed my problems with addiction. Freedom of the bondage from the disease thru Christ, intervention, detox, inpatient, IOP, and spiritual guidance thru continued education and training. I.e. The Addiction Academy (CEO Cali Estes), Problem Solving Theatre, Psycho Drama (Dr. Meg Givnish). Jesus Christ (King among all Kings)
Whether you are a pro athlete, CEO of a corporation, or in recovery from an addiction, you need a COACH!
Vance Johnson, Former Broncos Player
Learn more about The Addictions Academy or Register for a class at or call 1.800.706.0318

The Addictions Academy: WIN a FREE 2 day class on Food Addictions Coaching (value $1065).

Enter to Win
WIN a FREE 2 day class on Food Addictions Coaching (value $1065). free course
 One lucky individual will have the rare opportunity to WIN a FREE 2 day class on Food Addictions Coaching (value $1065). Look around you, how many people overeat? Stress eat? Maybe they stopped using drugs and alcohol and replaced it with cookies or cupcakes? Would you like to help them and gain a new career? One lucky individual will win a seat in our 2 day class. Contest closes November 30th.
Enter email address below for a chance to win.

Food Addiction Coaching

Nationally Certified Food Addictions Coach (NCFAC)

food addictionsIn Food Addiction Coaching  we will explain the differences between healthy and unhealthy relationships with food, how to spot a hidden eating disorder, what the difference between dieting and lifestyle choices are and how to deal with all of them as they present in your client. We address food addictions as both part of the addictive cycle and also independent of other addictions.

For most addicts, an addiction is addiction and food is no different. They complete substance abuse treatment and then begin abusing food and foodstuffs. They may over eat, binge eat, indulge in sugar and caffeine and gain weight. At the Addictions Academy we teach you how to handle the food addiction side when the monster of drugs and alcohol is tamed. We also teach to how to handle a food addiction that is independent of other addictions.

The Addictions Coach: Recovery Services for the Elite in Society

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Recovery Services for the Elite in Society

The Addictions Academy and Addictions Coach of Miami, Florida know how important your reputation and your company’s brand are.  They also know how important it is for you to be at the helm, making sure things are running smoothly; business as usual.  When an Alpha like you has trouble with an addiction, there’s only one place that understands and can help!

Why is The Addictions Academy and The Addictions Coach the best solution?

1. We will protect your anonymity and confidentiality
2. We will come to you with the only mobile rehab in the country
3. We deal with celebrities, famous athletes, and Fortune 500 clients and know what is expected
4. Our Professional Recovery Coaches are the best in the world
5. Our coaches are willing to go with you wherever needed, on set, on tour, your call
6. You don’t need to leave the helm of your business for 30 days or more
7. You set the goals and objectives that you want to achieve
8. Our approach is totally client-driven
9. We understand that special clients have special needs
10. We have over 100 years of experience on board with our company

We know that you have deadlines to meet, quotas to fill, Boards who want answers, and clients who want results.  We understand A-list clients because we specialize in working with them.  Our coaches blend right in, when in the board room, on the golf course, in the clubhouse, on stage, or at the office.  They can escort you to major events, stay with you for periods of time, as needed, send our mobile rehab, or schedule sessions as requested.

Our clients have been professional athletes, A-listers, Rockers, and high-profile business CEOs and Owners who cannot afford to leave their teams, shows, bands, or companies for long periods of time.  Our Professional Recovery Coaches and Mobile Rehab were quick to respond and help our new clients to get back on their feet and back to their passions as soon as possible.

Addiction isn’t about using drugs. It’s about what the drug does to your life.”
― Enock Maregesi

Our highly skilled coaches will work with our clients to reach solutions.  The bottom line is, we get results!  We know that you are busy, you are under a great deal of pressure, and time is of the essence. Our coaches will create an action plan with you that works best for you and your schedule.  Like you, we’re not like all the rest; we are simply the best of the best!

If you have an addiction problem, let our recovery coaches help you get back on track.  Call us today at 1 (800) 706-0318 or visit our website at  We look forward to working with you.

Cali Estes Ph.D

Cali Blue top 2015

The Ten Greatest Reasons to Hire a Professional Coach

The Ten Greatest Reasons to Hire a Professional Coach

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What is the benefit of hiring a Professional Coach in any field: Life Coach, Business Coach, Fitness Coach, Recovery Coach, Family Recovery Coach, or any other specialized coach?

I get asked this question quite often from both sides of the equation: as an instructor of Professional Master Coaches, and as a successful business woman who utilizes a Professional Coach.  I’ll share with you my top ten reasons why I believe anyone should hire a Professional Coach.

Hello I am Your Coach
Before I share my thoughts with you on the top ten reasons to hire a Professional Coach, I want to define what a Professional Coach is and what they do.

A Professional Coach is:

A highly trained and very skilled individual
A professional with tools to get the job done
A very motivated individual who motivates others
An ethical and responsible person
A caring people person
A very advanced cheerleader
An action-oriented problem solver
A flexible, goal-driven communication specialist
A perception and perspective changer
A blockage buster and solution finder
It’s also important to look at what Professional Coaches are not to truly understand who they really are.

A Professional Coach is not:

A banker or accountant
A therapist or counselor
A sponsor or twelve-step guide
A psychiatrist
A goal or objective setter
A date or romantic interest
A party pal
A person with a conflict of interest in relation to a client
An uneducated or untrained individual
Interested in selfish, unethical, or illegal matters
Now that I have identified what a Professional Coach is and is not, I would like to describe what a coach does.  Coaching is a results and client driven process where the coach assists the client to reach a solution.  It is a development or training process where a client receives support while working towards goals and objectives via specific action plans, where the coach utilizes core competencies, skill sets, and tools to help the client see past blockages and reach solution or meet goals.  There are many different types of coaching:

Coaching Types and Styles:

1. Business Coaching
2. Recovery Coaching
3. Christian Coaching
4. Executive Coaching
5. Life Coaching
6. Financial Coaching
7. Health and Wellness Coaching
8. Fitness coaching
9. Relationship Coaching
10. Personal coaching
11. Family recovery coaching

There are many different types and styles of coaching; the largest difference today is peer coaching and Professional Coaching.  The difference is just like it sounds, peer coaching is peer to peer often volunteer, and Professional Coaching is a highly trained and skilled individual and almost always paid for their services. Professional Coaches use a range of communication skills such as active listening, powerful questioning, paraphrasing, the natural laws of cause and effect, reading body language, tones, and inflections, observation, intuition, action planning, and other activities. Professional Coaching helps an individual to identify their capabilities and skill sets that already exist internally and put them into motion to reach solutions in all coaching fields.

Now I’ve identified what a Professional Coach is and isn’t and what they do. You have to be prepared before you execute; now you’re ready to get the information you’ve been waiting for. What are the ten greatest benefits of hiring these highly trained and skilled individuals?

  • Every problem has a solution because the problem defines the solution; there is perspective and perception problems that block most clients from getting to solutions on their own, Profession Coaches help clients get past these blocks and reach solutions.
  • We all are human, thus we all suffer from the human condition. We all have blind spots; Professional Coaches can help clients can point out areas of weakness that clients miss or don’t see.
  • We all need someone to hold us accountable. Clients can take on greater responsibility by meeting with their coach on action plans with specific time tables and follow-up.
  • A Professional Coach will help redirect the client when they are off track with their action plan. The coach is trained to be flexible; however, to keep the plan moving forward toward solution.
  • A Professional Coach is trained to bring out the very best in the client through communication skills and other coaching techniques. The client won’t just be spinning in circles, but actually, always moving forward toward solution.
  • The coach brings extra talent to the table. When the client sets the goal, then the coach and client brainstorm together to reach solution; there is twice the creativity.
  • We all need spiritual sounding boards in our lives. Even coaches need coaches! I haven’t met a highly successful person yet who doesn’t have a coach!
  • Professional Coaches celebrate all the victories with the client, no matter how big or small. A win is a win!
  • Clients can communicate with their coach in confidence and confidentiality. The coach will always be supportive and non-judgmental. The coach may suggest change; however, it will be in a positive and nurturing way.
  • Professional Coaches get results! They bring out the best in clients and expect the champion from within to show him or herself.



This really is a no brainer!  If you could achieve your goal, increase your bottom line, lose those pounds, win that championship, or at least increase your chances for success, wouldn’t you do what it takes?  Professional Coaches make all the difference!

“I’ve seen the power of Life Coaching firsthand and I know how beneficial it can be.”  Leeza Gibbons

The Addictions Academy of Miami, Florida Trains and certifies Professional coaches in several Types and Styles.  The Academy’s instructors are some of the best in the industry, current, knowledgeable, and cutting edge.

The Addictions Academy offers National Certifications and Training in Life Coaching, Recovery Coaching, Family Recovery Coaching, Gambling Addiction Coaching, Food-Addiction Coaching, Sex-Addiction Coaching, Relationship-Addiction Coaching, Fitness Coaching, International Master Addictions Coaching, and much more.
If you would like to hire a Professional Coach you can reach the Addictions Coach at 1-800-706-0318 or visit their website at  If you are interested in training to become a coach you can contact The Addictions Academy at 800-706-0318 or visit their website at

© 2015 Cali Estes, Ph.D

Cali Blue top 2015

Student Success at The Addictions Academy!

Student Success at The Addictions Academy!  Intervention student, Kenny Moran shares his experience in class.
Learn more about our National Intervention course and all the courses offered at  Register for courses online or call 1.800.706.0318

Kenny Moran tar

“So I decided to get the National Intervention certification. I had been doing 12-step calls and intervening on drug addicts for a while. I wanted the certification, but didn’t think I would learn anything in the class. I was wrong! I learned so many things about doing interventions that I never knew. I feel way more confident now when doing an intervention. Thank you,Student  Cali Estes! Can’t wait to get back in class soon to get that sober coach certification.”
The Addictions Academy was founded to increase education in the areas of addiction that have been previously unavailable to the general public. We offer on site training, live virtual classroom experiences (webinar) or on demand classes (learn at your leisure)in an array of subjects that fit your practice or services.
With our extensive availability of certifications, college accreditation and continuing education units we are able to assist you in obtaining new cash pay clients, increasing your client base, or starting a new practice. We even offer job placement and referrals.  We operate with a Standard of Excellence for Addiction Coaching and Intervention Training with an Accreditation Component for International Certification and State Licensure Preparation.
The Addictions Academy is fully dedicated to helping addiction therapists,  mental health practitioners, drug and alcohol treatment centers, students and other professionals learn about the facets of addiction. We specialize in: Recovery Coaching, Intervention, Food Addiction, Gambling Addiction, Ethics, Business and Marketing. Our in-depth courses are designed to provide the learning tools necessary to handle real life situations with evidenced based practices.
We provide both national and international certifications and if you want to sit for specific state exams to receive additional credentials, we can assist you. Our courses are offered LIVE (in person), Live Virtual Classroom Webinars or on demand pre recorded to learn at your leisure!

How Do YOU Benefit from The Addictions Academy Train the Trainer Program?


How Do You Benefit from The Addictions Academy Train the Trainer Program?

The Addictions Academy is currently granting licenses for instructors that they train to teach their curriculum to their own clientele. This is the first affiliate training program for addiction professionals.  How will you benefit from The Addictions Academy’s Train the Trainer Program and why do you need to become a licensed affiliate?

The top five reasons to sign up for the Addictions Academy’s Train the Trainer program:
1. You will be able to make a great income.
2. You will have the opportunity to help others.
3. You will be able to learn the art of professional addiction recovery coaching, and give back!
4. You will have a direct impact in helping to save thousands of lives!
5. You will be able to reach many more clients.

It’s a no-brainer; a win-win situation for everyone involved.  Just imagine how many more lives can be saved when you are training and educating more professionals to work in this growing and exciting industry.  We will be able to reach more clients with our proven curriculum and systems of educating instructors to teach our educational courses and exams. At present, there is a worldwide demand that can’t be met because of lack of trained personnel.  Clients need our services desperately; people are dying every few minutes from addiction in every town, in every state in every country.

When you become an instructor of Train the trainer, you become the linchpin in the chain of recovery that helps others to find and experience purpose, passion, excitement, and motivation for success by becoming a professional recovery coach, family recovery coach, interventionist, relapse prevention professional, prevention professional, gambling addiction coach, life coach, food addiction coach, or other addiction recovery professional.

You can choose one course, two, or all of the Academy’s courses to train on and become your own instructor.  This innovative program is sweeping the Nation as once again The Addictions Academy is leading the way in the fight against addiction!  The seasoned and professional instructors from the Academy provide support during your entire journey.  They will help you become an excellent instructor, marketer, speaker, presenter, professional, and much more.

The program comes with unlimited support and marketing help from the academy’s expert instructors and curriculum creators.  The program includes twenty-five hours of supervision units with the Academy’s experts, discussing case studies and reviewing difficult tasks.  You will learn about marketing, branding, and have business mentoring by the Academy’s professional experts.  This training is an application only program as the Academy is taking only the finest quality candidates to offer their signature training worldwide.

Program Options
• National Intervention Professional Training (NCIP) It is required that candidates take a live class first.
• Nationally Certified Recovery Coaching level 1 (NCRC) and Level II (NCRC- II)
• Nationally Certified Family Recovery Coaching (NCFRC)
• Nationally Certified Addiction Prevention professional (NCAPP)
• Nationally Certified Relapse Prevention Professional (NCRPP)

How does it work? You pay $4999 for the class of your choice above and it includes the original student class (unless you have completed that), your materials and the 25 hours of supervision and Mentorship on how to become a successful teacher.
You then begin filling your classes at $999 each. Each student pays the Academy $299 for materials, certification papers, certificate papers, CEUs etc. You keep the rest. That is $700 per student per class. If you teach 7 students, you have paid back your original application fee and training fee.  How much income you make is up to you!

The Academy’s Train the Trainer program is a great opportunity for owners and CEOs in the treatment industry, they can save thousands of dollars by training their own staff month after month and year after year bringing a greater profit to their bottom lines.

The truth is, you can’t afford to miss out on this opportunity; you can have trained staff available at all times for a fraction of what you were paying for training in the past.

The Top Five reasons to become a licensed affiliate:
1. You will save thousands of dollars on training with staff members.
2. You will dramatically improve your bottom line.
3. You will always have available, trained staff.
4. The Academy’s program is a tried, tested, and proven a winner!
5. You can’t afford not to!

Professional Value of Courses:

Make yourself marketable to treatment centers as a trainer of trainers

Increase your income & your client base

Learn marketing and branding skills

Learn how to expand your clientele base and start your own Coaching Business

Increase your earning potential (or lower your ROI as a treatment center)

Add Credentials to your Name


If you would like to be the first Train the Trainer representative in your area, please call The Addictions Academy Today at 800-706-0318 or visit their website at . If you want to be the best, you have to be trained by the best!

© 2015  Cali Estes, PhD.

Cali Blue top 2015



The Addictions Academy: Ten Secrets to Becoming an Expert Interventionist!

The Addictions Academy:  Ten Secrets to Becoming an Expert Interventionist!


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An interventionist is a highly skilled, well-trained professional. To be of maximum benefit to the chemical dependency and mental health fields an interventionist must become an expert in the art of successful interventions for those still sick and suffering and their families. The Addictions Academy of Miami, Florida offers an array of courses to prepare potential interventionists to become experts in their field. The following are the Academy’s ten top secrets to becoming an expert interventionist.

  1. To be the best, you need to be trained by the best!

Let’s be honest, if you don’t care who trains you as an interventionist, it’s a crap shoot as to your success in training and skills. You should do your research and find highly skilled professionals with years of experience in the field of interventions. The best instructors are not people who read books; they are professionals who have the experience in the field that can show you the different techniques to be successful. The Addictions Academy’s instructors have many years experience in the field and have had hundreds of successful interventions using different methods and techniques.

  1. An interventionist has to be prepared before they execute.

Successful interventionists plan out their interventions. An intervention should never be rushed or spontaneous; it should be carefully planned out usually at least a week from the original call. The interventionist’s transportation, and lodging, needs to be set up, as well as the date, time, and location of the intervention.   A contract needs to be sent to the client, a deposit sent from the client, and a pre-intervention plan set up. The interventionist also needs to have a good idea of appropriate treatment facilities for the client and an escort plan to transport the client to the facility chosen. Successful interventions are well planned and thought out in advance.

  1. Don’t trust what you hear; trust what you see!

Often family members will be the initial contact with the interventionist. The family may think that they’re providing concrete facts, but more often than not, their facts are not one-hundred percent accurate. They may be enablers who have been manipulated by their addicted loved one. Perhaps the family has been lied to about the facts. The referral resource just simply may not know the facts. Even when the interventionist communicates directly with the addicted family member, they still may not get to the truth. Interventionists must trust their instincts and use all of their professional skills to make decisions on the client. Remember that body language is 55%, tones and inflections 38%, and the spoken word only 7% of trusted human communication.

  1. Interventionists don’t react on emotions.

An intervention is loaded with emotions, tears, yelling by family members, and anger. The interventionist stays professional and never reacts based on emotion. Interventionists rely on their training, experience, common sense, and wisdom. Interventions can become very heated between loved ones, prepare the family that you may ask certain people to step outside if their actions interrupt the positive flow of the interventionist’s progress. Interventionists remain professional at all times; they never get pulled into the family’s drama.

  1. Professional interventionists have to be able to understand family dynamics.

T he interventionist must be able to identify and understand the dynamics of each family unit. This information is invaluable as a tool for the interventionist’s success in handling the client and the outcome of the intervention. Most important is finding out who the enabler or enablers are in the family unit. The enabler can sabotage the whole intervention if not identified and handled. The hero in the family is another key player in the family unit. The hero will assist in the intervention with blocking the enabler. To have a successful intervention, the other players worth identifying are, the family mascot, the scapegoat, the lost child, and of course the addict or addicts. The intervention will use all this information to their advantage and even set the room up for success with a door blocker, spacers, leader, and enforcer within the family units. The Addictions Academy breaks down family dynamics in-depth during their training courses for professional intervention students.

  1. Professional interventionists must know how to identify and handle different types of clients.

All clients are not the same! Some of the basic characteristics that interventionists screen for are genetic factors, emotional stress, psychiatric problems, and unresolved issues from the client’s past. Types of clients can include the following















Expert interventionists must be able to master dealing with and identifying all the different types of clients and adjust their intervention process accordingly. The Addictions Academy will instruct their students on the proper procedures for handling these types of clients and role play and rehearse handling these types of clients.

  1. Plan on a smooth intervention and be ready for a rocky one.

Interventionists must be ready for the curve ball, the fastball, and the slider!  Anything can and will happen during an intervention. The interventionist must be on their toes at all times. No physical violence should be tolerated! The police may have to be called if things get out of control. They must make sure that everyone is safe. The interventionist may have to deal with denial, anger, verbal abuse, accusations, and must be prepared to follow through with consequences. The interventionist never really knows how things will go in advance. The main point is that they are ready to handle the worst possible situation and hope for smooth sailing.

  1. The interventionist must remain positive at all times.

No matter what happens, the interventionist should always remain positive and hopeful toward solution for the clients. The family has been through very hard and emotional times, they may quickly become negative. The interventionist can help set the tone and mood for the intervention by remaining positive. This should lead to a good outcome.

   9.    There are several different models of interventions.

There is a simple intervention: One person confronts addicted person Plan on a smooth intervention and be ready for a rocky one.

A Classical Intervention: educating the family, pre-intervention.

A Family System Intervention: Multiple family members addicted.

A Crisis Intervention: Stabilize the situation quickly, rehabilitation follows.

Johnson Model (Surprise Model): Often used by Interventionists.

The Arise Model: Involves the addicted person from the beginning.

The Invitational Intervention Model: Involves the whole family.

Systemic Intervention Model: Focus is on the family, highly successful with process addictions

The RAAD Intervention Model: Reading the client, assessing the situation, anticipating client needs, and directing the flow.

Depending on the situation and the client, some models are more appropriate than others for specific situations. The Addictions Academy uses the RAAD model of intervention in most cases. You will learn about all the above listed intervention models during their training.

  1. Interventions aren’t only for substance abuse and alcoholism.

Alcoholic: (Chronic, Drinks every Day.)

Alcoholic: (Binge Drinker, Does not consume every day.)

Drug addict: non shooter (pills)

Drug addict: shooter (IV Injections)

Drug addict smoker (crack, meth, pills etc)

Functioning Drug addict or alcoholic

Non addict but excessive user

Process Addictions: Sex Addict, Pathological Gambler, Eating Disorders (Behavior Addictions)

Cutting/Self Harm

Mental Health

There are many different forms of addiction that interventionists may have to confront. The Addictions Academy covers all these forms of addiction during their intervention training.

The main goal of any intervention is to get the client to seek professional help for their addiction problems, traumatic event, crisis, or other serious problem. The above listed information should be a part of any interventionist training. The Addictions Academy trains new interventionists to be the best that they can be; to become seasoned experts is the ultimate goal. For more information visit the Academy’s website at or call 800-706-0318. Our children are dying every minute of every hour of every day from addiction. More professionals are needed to handle this terrible disease. Are you the next expert interventionist? We hope you are! “Stick with the Winners!”