The teens proceeded to smear Burt’s Bees on their eyelids. Before long, both had dropped out of school. They accumulated insurmountable credit card debt. One of them did go on to found a streaming music website, but he failed to develop a sustainable monetization structure, and it collapsed.
That’s hypothetical, but “beezin’ (v.)” has indeed been canonized in Urban Dictionary since 2010. As it reads, the act involves “apply[ing] a light layer of Burt’s Bees natural lip balm wax on one’s eyelids for a freaky yet pleasurable tingling sensation.”